It's Time To BRAND INDIA
Hello Friends..
As you all might be pretty aware that India in the recent times has been at the Centre Stage of the world Economy. Ever since we survived Recession effectively the world is eying INDIA with a different perspective. Now when Mr President(Barack Obama) is visiting our country to seek job opportunities and create trade relations with us, it clearly sends out the message to other countries that INDIA is no longer a Nation which will act like a slave. India has got the recognition at the World Stage and has immense potential to become the Leader for the Coming Decade. So I must say it's time to exploit this opportunity to the fullest.
As I am not a connoisseur who can talk related to economy with facts and figures but what I personally think is that now is the time to "BRAND INDIA".
Since last 60 years we have been ruled by the foreign taste & beliefs and were attracted by the "ANGREZI" style of living. We have hardly created our values a BRAND VALUE. Though various biggies have decided on the various AGENDAS they have to discuss with Mr. President, but what I think is that we should use this opportunity to spread our heritage and traditional values to the world apart from maintaining amicable trade relations. There are few things I would like to draw your attention which India should focus on in order to become a "Brand INDIA".
Firstly, India is blessed with its diversified culture. We are the only country in the world who Believes in "Unity in Diversity" and we have successfully preserved our rich heritage for decades now. So I believe now is the time when India should start promoting Indian values and culture if India aspires to become a Leader.
Secondly, Like US and other European countries have created their universities a world class and ranked among the top universities of the world. All this has happened to them just because they allowed their universities to go global. They weren't reluctant to allow the foreign students and pursue higher education. Now is the time for INDIA to promote the oldest institution of our country and help making them world class. IIT's despite being the best in producing world class techies are ranked very low at the World Stage. The reason is simple because they never allowed students of other countries to pursue higher studies. So Now is the time to take the IIT's and IIM's to a global level. Allow the Foreign students to come here and pursue their education. Allow foreign professors and students to carry out their research work. This will surely help in promoting INDIAN theories and will spread all over the world.
Thirdly, At this stage I remember the words of the Mr. Narayan Murthy who once said that "If the country really want to grow then ENTREPRENEURS will have to play a vital role". US has so many renowned companies just because they had great entrepreneurs in their country in 19th & 20th century. Now is the time for the INDIA GOVT to promote Entrepreneurial spirit among the youth of the country. The Educationists should take the initiative to promote Entrepreneurs. Because More the Entrepreneurs, Better will be the employment opportunity. Education should focus more on practical learning rather than rote learning.
West have been the leaders not only because they were highly educated and have world class companies but also because they have developed world class infrastructure and made their places an ideal destinations for the Tourists. India also possess highly consecrated places which we have to promote and make them tourist Spots. So now is the time when INDIAN tourism industry should start promoting our heritage building and museums which we Indians revered a lot. Apart from the heritage buildings, we also have a history associated with those places and the world don't even know history behind those places. So unless we promote such things we will not be able to brand our country. Now is the time when INDIA should start promoting TIER II and TIER III cities for the business and make them new Business destinations. It's the onus on the State governments to identify their strengths and seek opportunities for their states, Because when individual states grow the WHOLE NATION will prosper.
We have one of the most diversified food culture in the world. We in INDIA have Chinese, French restaurants. So what's wrong in promoting our food culture and take our style of food at the global stage. Like Western people have opened McDonald's and many other retail chains in INDIA so why can't we do this. It's the time to promote our traditional food all over the world and we should also open RESTAURANTS, Cafe's and Bars which serve only INDIAN FOOD and Drinks and that too in INDIA STYLE.
Apart from all these one thing which strikes to my mind is Clothing Industry we INDIANS are very much attracted to Western style of clothing. This is because they have promoted their style of clothing and now we are addicted to such style. We are fond of their brand of clothes. So why can't we do such things. Now is the time when we have to promote everything we have. No matter how smaller it is. Why can't we promote our Traditional style of clothing and make the ANGREZ wear Traditional KURTAS, SAREES and many more.. Now is the time when our INDIAN fashion designer should promote varied kinds clothing our tradition have.
Last but not the least is the our TEMPLES and RATH YATRAS. Like there are "FESTS" in WEST and we are attracted to them a lot so now is the time when we SHOULD PROMOTE our TEMPLES and RATH YATRAS which we organize every year. Now is the time to promote our PANDITS, Sanskrit Experts and other Holy Leaders and allow them to go global and make the Angrez learn Indian values. Now is the Time to SPREAD OUR TRADITIONAL VALUES, CULTURE and many more things.
So Friends, Don't you think It's time to MAKE OUR COUNTRY A BRAND INDIA?? I am sure you too would love to see INDIA Becoming a BRAND Value.
I know every individual will have thought of his own, So don't hesitate and Start expressing. Your thoughts and views are most welcome.
Thank you.
Keep Blogging..!!
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