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Sunday, November 7, 2010

It's Time To BRAND INDIA



It's Time To BRAND INDIA

Hello Friends..

As you all might be pretty aware that India in the recent times has been at the Centre Stage of the world Economy. Ever since we survived Recession effectively the world is eying INDIA with a different perspective. Now when Mr President(Barack Obama) is visiting our country to seek job opportunities and create trade relations with us, it clearly sends out the message to other countries that INDIA is no longer a Nation which will act like a slave. India has got the recognition at the World Stage and has immense potential to become the Leader for the Coming Decade. So I must say it's time to exploit this opportunity to the fullest.

As I am not a connoisseur who can talk related to economy with facts and figures but what I personally think is that now is the time to "BRAND INDIA".

Since last 60 years we have been ruled by the foreign taste & beliefs and were attracted by the "ANGREZI" style of living. We have hardly created our values a BRAND VALUE. Though various biggies have decided on the various AGENDAS they have to discuss with Mr. President, but what I think is that we should use this opportunity to spread our heritage and traditional values to the world apart from maintaining amicable trade relations. There are few things I would like to draw your attention which India should focus on in order to become a "Brand INDIA".

Firstly, India is blessed with its diversified culture. We are the only country in the world who Believes in "Unity in Diversity" and we have successfully preserved our rich heritage for decades now. So I believe now is the time when India should start promoting Indian values and culture if India aspires to become a Leader.

Secondly, Like US and other European countries have created their universities a world class and ranked among the top universities of the world. All this has happened to them just because they allowed their universities to go global. They weren't reluctant to allow the foreign students and pursue higher education. Now is the time for INDIA to promote the oldest institution of our country and help making them world class. IIT's despite being the best in producing world class techies are ranked very low at the World Stage. The reason is simple because they never allowed students of other countries to pursue higher studies. So Now is the time to take the IIT's and IIM's to a global level. Allow the Foreign students to come here and pursue their education. Allow foreign professors and students to carry out their research work. This will surely help in promoting INDIAN theories and will spread all over the world.

Thirdly, At this stage I remember the words of the Mr. Narayan Murthy who once said that "If the country really want to grow then ENTREPRENEURS will have to play a vital role". US has so many renowned companies just because they had great entrepreneurs in their country in 19th & 20th century. Now is the time for the INDIA GOVT to promote Entrepreneurial spirit among the youth of the country. The Educationists should take the initiative to promote Entrepreneurs. Because More the Entrepreneurs, Better will be the employment opportunity. Education should focus more on practical learning rather than rote learning.

West have been the leaders not only because they were highly educated and have world class companies but also because they have developed world class infrastructure and made their places an ideal destinations for the Tourists. India also possess highly consecrated places which we have to promote and make them tourist Spots. So now is the time when INDIAN tourism industry should start promoting our heritage building and museums which we Indians revered a lot. Apart from the heritage buildings, we also have a history associated with those places and the world don't even know history behind those places. So unless we promote such things we will not be able to brand our country. Now is the time when INDIA should start promoting TIER II and TIER III cities for the business and make them new Business destinations. It's the onus on the State governments to identify their strengths and seek opportunities for their states, Because when individual states grow the WHOLE NATION will prosper.

We have one of the most diversified food culture in the world. We in INDIA have Chinese, French restaurants. So what's wrong in promoting our food culture and take our style of food at the global stage. Like Western people have opened McDonald's and many other retail chains in INDIA so why can't we do this. It's the time to promote our traditional food all over the world and we should also open RESTAURANTS, Cafe's and Bars which serve only INDIAN FOOD and Drinks and that too in INDIA STYLE.

Apart from all these one thing which strikes to my mind is Clothing Industry we INDIANS are very much attracted to Western style of clothing. This is because they have promoted their style of clothing and now we are addicted to such style. We are fond of their brand of clothes. So why can't we do such things. Now is the time when we have to promote everything we have. No matter how smaller it is. Why can't we promote our Traditional style of clothing and make the ANGREZ wear Traditional KURTAS, SAREES and many more.. Now is the time when our INDIAN fashion designer should promote varied kinds clothing our tradition have.

Last but not the least is the our TEMPLES and RATH YATRAS. Like there are "FESTS" in WEST and we are attracted to them a lot so now is the time when we SHOULD PROMOTE our TEMPLES and RATH YATRAS which we organize every year. Now is the time to promote our PANDITS, Sanskrit Experts and other Holy Leaders and allow them to go global and make the Angrez learn Indian values. Now is the Time to SPREAD OUR TRADITIONAL VALUES, CULTURE and many more things.

So Friends, Don't you think It's time to MAKE OUR COUNTRY A BRAND INDIA?? I am sure you too would love to see INDIA Becoming a BRAND Value.

I know every individual will have thought of his own, So don't hesitate and Start expressing. Your thoughts and views are most welcome.

Thank you.
Keep Blogging..!!

4 comments:

  1. Indian economy never held an important position in topmost economies 4-5 years ago. But things have changed alot now. We are on the verge of becoming a strong economy. But the path is not that easy as it seem to be. It expected till 2020 we'll stand along with USA and China as one of the strongest economy but no one has seen the future. We are living in the present for future. It may be too much to say but its not impossible to become a superpower.
    The problem with Indians is we never tried of becoming a superpower. We always had a tendency of supporting a superpower whether its US or USSR. But now world's largest economy is knocking our door for help and it is better to become little selfish now. Its the time of creating a new brand 'India'. We were followers but now we can become leaders. This time is making me remember the famous dialogue of Michael Jackson 'This is it'. As written in this blog it is the time for promoting our entrepreneurs. Its the time for promoting indian talent. This is it, we should be more concern about us than to make things better for President Obama.

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  2. Welcome Nikhil..Nice to see you commenting on my blog.

    I appreciate your point that INDIA is on a verge of becoming a strong nation till 2020. But the point you stated that We should become selfish may go wrong for INDIA. We should not forget that INDIA IT industry prospered just because of US Clientèle. So when Circumstances are favorable WE should try to make friends and help other countries realize that WE INDIANS helped you in times of adversities. So that they will always respect and remember our commitment towards them.

    Like US tried to become selfish and attack IRAQ and IRAN and very soon grounded badly. So it's always better to maintain helping and friendly spirit with the WEST and other countries if we really want this long run going.

    Thanks for your views. Keep Blogging. Love to see you commenting more.

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  3. I am not saying that we should become selfish now. But it is the time we should be concerning more about ourselves. We should have our own conditions now to make the deal. As written in this blog it is the time to create our own brand which is not possible till we try to create it. This is the right time to take a step for becoming a superpower.

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  4. Yaa of course It's great time for INDIA to be a super power and whatever deals will going to be finalized they will not at all be at the cost of our benefits..So that obvious that our interest will be first taken care...!! And ya I agree with that our BRAND will create only when we will show our ASSETS to the world.

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